About us

Bellurelle is Beauty in Your Roots

Born from a desire to return to what’s real by a Haitian-Canadian woman, Bellurelle is a textured haircare brand rooted in ancestral reverence and global ritual. We start with Haitian Black Castor Oil, a sacred staple passed through generations, and blend it with Ayurvedic herbs like fenugreek, neem, and bhringraj, known for their healing and restorative power.

But this isn’t just a formula—it’s a philosophy. We believe coily, curly, and kinky hair isn’t a problem to be fixed but a legacy to be honored. That’s why our products are rich, thick, and unapologetic—like the hair they were made for.

Bellurelle exists to nourish hair at the root, not just physically but emotionally. To unlearn harmful beauty standards. To celebrate texture. To make self-care feel sacred again.

This is haircare that travels across continents but comes home to you.

Welcome to Bellurelle.