Healthy hair without the junk.

Our 3-Step Wash N' Gro system

softens, hydrates & defines — without fillers, fragrance, or compromise.

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Excellent 4.8 | 10,000 + Naturalistas love Bellurelle

Customer's say!

"I love the formula and the smell!! Easy 3 steps, my hair loves it!"

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Weightless Moisture

Hydrated deeply without greasy buildup.

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Lasting Definition

Juicy, flake-free coils for days.

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Strengthens and softens hair after just one use.

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Designed for type 4 hair

Not guessing, formulated by real experience.

Proof

I have sensitive skin and eczema in certain areas of my face but this soap does not cause any irritation. It leaves my face feeling brighter immediately. I have noticed stubborn dark marks starting to fade.

Rosemary

My name is Alisha Williams, I been using this product for about 6month. and I must say this is an amazing product and vary hydrating and moisturizing. i been seeing an amazing decrease is my hyperpigmentation.

Alisha

I’ve seen a tremendous change in my dark spots and hyperpigmentation. I started using this soap back in October and my skin hasn’t had any negative reactions. My skin is brighter and definitely experiencing a glow after using this soap. I cut the soap in small pieces so it could last me longer I still have over a quarter of the soap left. 10/10 would recommend!!! True real tumeric soap!!

Genesis

Latest & Greatest

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Step 1

Butter

Start with freshly washed, soaking-wet hair. Section hair and apply a generous amount of Protein Butter Cream from roots to ends, focusing on areas that need extra strength or hydration.

For deep conditioning:

Leave on for 15–30 minutes, then rinse thoroughly. This helps restore elasticity, soften brittle strands, and reduce breakage.

For leave-in use:

Apply a small amount to damp hair, then style as usual. Perfect for added moisture, lightweight hold, and daily nourishment.

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step 2

Bind

Bind is your go-to for frizz-free, touchable curls that last. Don't let this texture fool you! This gel with immaculate slip is designed to lock in your natural curl pattern without crunch or flakes, it delivers flexible hold, lasting moisture, and shine—perfect for wash-and-gos, twist-outs, and everything in between.

No crunch. No frizz. Just soft, defined curls.

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step 3

Boost

This potent scalp oil is infused with 14 growth-promoting herbs and oils—including Haitian Castor Oil, Rosemary, Nettle, Horsetail, and Fenugreek. BOOST delivers essential proteins and fatty acids to awaken your roots, improve circulation, calm irritation, and strengthen strands from the scalp down.

A little goes a long way—your thickest hair is waiting.

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Common Questions

Yes—Bellurelle was made exactly for curls like yours. Whether you're rocking soft 3C spirals or tight 4C coils, our products are designed to hydrate, define, and strengthen textured hair—without compromising on clean ingredients or culture-rooted care.

We know the frustration. The Bellurelle Wash N' Gro System hydrates, strengthens, and defines your curls with nourishing ingredients like Hydrolyzed Rice Protein, Castor Oil, and Baobab Oil. It locks in moisture, reduces frizz, and enhances elasticity.

Unlike many competitors that use drying alcohols like Isopropyl Alcohol,
Propyl Alcohol or Ethyl Alcohol, our system is free from these harsh ingredients, keeping your hair soft, hydrated, and healthy.

Absolutely. Every formula—especially our deep conditioners and butters—is packed with high-slip, nutrient-rich ingredients like Mango Butter, Haitian Castor Oil, and Fenugreek to nourish, strengthen, and lock in moisture from the first use.

Not at all. Each product is powerful on its own, but when used together (like our Wash & Gro System), you’ll get next-level definition, shine, and hydration. You can start small and still see big results.

Because we use premium, plant-based ingredients that actually work. From fair-trade castor oil to Ayurvedic herbs, every jar is crafted with intention. Bellurelle isn’t mass-produced—it’s soulfully made to care for your crown with integrity.

Butter is great for medium to low porosity hair, as it helps with moisture retention and protein strengthening. High porosity hair can also benefit from this formula, but may need a few adjustments for optimal results:

  • Consider adding extra sealing oils (like Boost)
  • Increasing the frequency or incorporating additional protein treatments

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