Let’s Talk About It.
Why is it that our hair is celebrated in certain parts of the world—yet hidden in others?
Why is it that we still feel the need to flatten, tame, or cover our hair in order to feel safe, accepted, or “put together” in North America?
I’m not trying to sound like an activist.
I’m just someone who’s tired of pretending that this isn’t generational conditioning.
What we learned about our hair…
We didn’t learn it in joy.
We learned it in survival.
We were taught to press it down, slick it back, hide it.
Taught that coils were “unprofessional,” “unkempt,” “too much.”
Taught that our value increased the closer we got to something that didn’t look like us.
And so we straightened.
And relaxed.
And covered.
Not because we didn’t love ourselves, but because we were told—directly and indirectly—that we had to do those things in order to exist without resistance.
We wore wigs to protect, yes.
But also to assimilate.
Now we wear wigs, not for medical reasons,
But because many of us still don’t feel comfortable wearing our own God-given texture.
And even when we do wear wigs, how often do they match our natural pattern?
It’s time to unlearn the lie. So let's explore what went wrong.
1. The Roots of Rejection
“Pelo malo.” Bad hair. Nappy. Unprofessional.
These weren’t descriptions. They were verdicts—handed down through colonization, media, and marketing. We were told our hair needed to be less—less loud, less big, less visible.
2. The Rise of Relaxers
There was survival in straightening. We understand. But the heat left more than steam. It left silence. Breakage. A slow erasure. The smell of burning scalp in middle school bathrooms.
We straightened to stay safe. But at what cost?
3. The Natural Hair Movement
The 60s shouted “Black is Beautiful.” The 2000s whispered “big chop.” We went from perm boxes to YouTube routines. From shame to shea butter.
Our identity came back.
4. The Politics of Texture
Even now—hair is policed. In schools. On the job. But the world is catching up. The LEAVE MY HAIR ALONE Act is passing. Afros are walking runways. Textured hair isn’t an outlier—it’s a leader.
So the final question lies:
Which Act will you be part of?
Here at Bellurelle, we don’t just sell products.
We sell reconnection.
We make tools for the woman who is choosing to unlearn.
For the one who wants to love her hair—not just tolerate it.
Our 3-step Wash & Grow System is the beginning of a new ritual:
- Butter – a rich, creamy hydrator that feeds your strands the moisture they’ve been missing
- Bind – a curl-enhancing gel with definition and strength—no crunch, no dryness
- Boost – an oil infusion with 14 growth-promoting herbs including Haitian castor oil, rosemary, nettle, and fenugreek
It’s not just about length. It’s about health.
It’s about honoring your roots—literally.
We’re here to remind you that your hair was never the problem.
It was the world that needed healing.
Ritual Reminder
Your hair isn’t hard to manage. The world just gave you the wrong tools, use Bellurelle.