Imagine scrolling through TikTok in this generation…
And being told that the oils don’t work anymore. That the butters you grew up on, the herbal steams your grandmother swore by, the rituals that sustained your scalp for centuries… somehow aren’t “science-backed.”
But I’m starting to realize — people only call it science when the ingredients are hard to pronounce.
So let’s go back.
Not to the last decade — but 5,000 years ago,
before phones,
before Wi-Fi,
before we could type “low porosity routine” into a search bar.
Back when the hair flourished from root to tip
with no product shelf, no influencer.
Just Nature.
Just nourishment.
Just knowing.
The water wasn’t hard.
The food wasn’t fake.
The Hair wasn’t stressed.
It didn’t wake up dreading being straightened into submission.
It didn’t shrink in shame.
It didn’t need to fight for approval.
It just was.
And it bloomed.
Because it was fed.
That being said, if it worked then, why wouldn't it work now? The problem isn't ayurveda, it's the desire to band-aid over the desire to eat right, drink more water, manipulate less, get more sleep, detangle with care.
The problem isn't the Ayurveda, it's us.
Meet the herbs we still trust today:
- Fenugreek – for strength, softness, and slip
- Neem – for healing the scalp and calming inflammation
- Bhringraj – for restoring thinning edges
- Nettle & Horsetail – rich in silica, nature’s strengthener
- Rosemary – for circulation and growth
- Castor oil (Haitian-pressed) – for deep nourishment and ancestral touch
These herbs aren’t trendy. They’re timeless.
Something You Can Try Today
- A weekly scalp massage with warm oil
- A protective style that gives your strands rest, not restriction
- Speaking life and patience into your reflection
Our Infusion Philosophy
We don’t co-opt. We collaborate—with the herbs, the stories, the land. Butter, our Ayurvedic-inspired deep conditioner, delivers slip like silk, strength like stew, and nourishment that lingers.
Ritual Reminder
Add 10 minutes of massage to your next wash day.